Join Turg and Randy Z as they get to know their guest Veronica Meza Tolentino – President and Co-founder of Dude Be Nice a socially conscious and unique designer clothing company – and discuss the basics of leveraging your passion and creativity to start completely over while going through an incredible amount of change and…

What is it about 30 that brings about such radical change?

Veronica shares her experience during her transition to 30 and what helped spark her transformation. It all boiled down to turning 30 and harnessing her passion. But, what is it about 30 that sparks this change? Veronica mentions how she really felt stuck and unhappy working a typical job with standard hours and amazing benefits. Moving into something she felt devoted to – even though it was a huge step back, career-wise – allowed her to reinvent herself.

Purpose and passion are not enough

Turg shares how he doesn’t feel like he is a creative individual, however, he is more innovative or inventive than anything. Veronica shares her suggested reading material – So Good They Can’t Ignore You – and emphasizes how a passion is not enough. Working hard at what you’re passionate about is often overlooked and most Millennials might feel entitled to success. Randy echos this sentiment as he feels there has to be a passion behind your endeavor in order to get started. But remember, work is needed to boost success. We are often promised things throughout our lives that never manifest. Take college, for example, and how many people were told success is imminent, yet many struggle trying to start a career. Turg affirms his issues with the education system as he stresses how these lies affect our future.

Taking a leap of faith on ourselves

Veronica talks about her moving away from her career and navigating her way into something that she felt passionate about. Turg asks Veronica how she worked to overcome the fear and apprehension of taking that leap. She discusses how she set her sights on her dream and set goals to help her accomplish her dream. The guys often discuss how work defines us in our 30s. It’s important to know that even when we take a step back in our careers or or lives – there’s even a bigger step coming along the way. A sacrifice isn’t always a waste of time if you remain focused on your goal and work hard to accomplish it. It’s also important to know what you like. If you find that you are unhappy pursuing your dream, don’t lose hope. Learn to grow yourself and putting that positive energy out there and the building blocks will form your castle.

How important is it to build something in your 30s?

Sometimes we settle into a thought and it remains just that – a thought. But what happens when we act on these thoughts? When we form that big picture dream into a reality? So many of our discussions center around building things in our 30s – become our best selves, build a company, grow a family. All of these things require a thought that evolves into something greater. Veronica shares how her evolution came from maintaining her integrity and creativity while remaining true to her core values was important. With our society how it is now – it’s important to remain true and authentic, not only for what you build, but to help influence others to do the same.